So what are the benefits of choosing Commercial Vehicle Media (“CVM”) compared to other forms of media?
To help media planners understand the merits of advertising on trucks and vans, Rolling Screen has compiled the ensuing account on why it makes sense to consider commercial Vehicle Media (“CVM”) when developing your marketing budget:
10) Media Mix Reinforcement
As a general rule of advertising, the average consumer needs to see something at least 10 times before taking a call to action. Commercial vehicle advertising enables organisations to complement their investment in digital, print and radio with a consistent marketing message that will be viewed multiple times and has the ability to reach entire regions, repetitively.
9) Fixated Eyes
Unlike a radio or television advertisement, with CVM the audience can’t simply change the channel. Whether you’re targeting morning commuters or pedestrian traffic in a densely populated area, when people are on the move they are typically more aware of their surroundings and pay attention to advertising in their field of vision.
8) Total Market Reach
One of the primary benefits of commercial vehicle advertising is that you get complete market coverage even with a single commercial vehicle. Typically commercial vehicles, such as courier vans, serve a geographic area. This means that over the course of a month of advertising, your ad will likely be seen across every corner of a delivery driver’s considerable designated area.
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