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A Business Case Kicks An ROI’s Ass Every Time

by  Tony Wenzel Razbolo! Apparently, it’s one of the worst swear words in the entire universe. I learned it watching a movie with my five-year-olds. They found the word hysterical. The picture was about a visit to Earth by agents…

Three Trends That Will Disrupt Marketing

by   Tony Wenzel Disruption is a response to market inefficiency.  Here are a few examples of disruption to make the point: Email took hold because posted letters are less efficient than electronic messages.  Uber addressed inefficiency because waiting for a…