A Business Case Kicks An ROI’s Ass Every Time
by Tony Wenzel Razbolo! Apparently, it’s one of the worst swear words in the entire universe. I learned it watching a movie with my five-year-olds. They found the word hysterical. The picture was about a visit to Earth by agents…
Three Trends That Will Disrupt Marketing
by Tony Wenzel Disruption is a response to market inefficiency. Here are a few examples of disruption to make the point: Email took hold because posted letters are less efficient than electronic messages. Uber addressed inefficiency because waiting for a…