Created by Jodie Shaw
Below is the Introduction to a book I am writing; All Leaders Make Mistakes: The Five Phases and How to Lead Through Each One. I would love everyone’s thoughts.
It’s hard, almost impossible to be a universally beloved leader. There are many different styles of leadership, best suited to different phases of a company’s growth phases. If your leadership style is more suited to a start-up company (where you have had success) and you land a role in a mature, performing company – your leadership style might “not be everyone’s cup of tea”, as the Brits like to say.
The forming–storming–norming–performing model of group development was first proposed by Bruce Tuckman in 1965, who mentioned that these phases are all necessary and inevitable in order for the team to grow, to face up to challenges, to tackle problems, to find solutions, to plan work, and to deliver results.
Tuckman’s model can also be used in describing phases of a company’s growth and the preferred accompanying leadership styles. A forming or start-up company needs a passionate, enthusiastic leader who is resilient and optimistic. A storming company is still in its early growth phase many times will find itself with systems and infrastructure issues. During this stage of business, the best leader is someone who is extremely sales and marketing focused or someone who is about creating systems and structure for expansion. Both are possible and necessary and rare in one individual, for a storming company it will usually start with a focus on sales and marketing, and later on shift focus on systems and structure – which may mean a change in leadership or hiring someone senior to join the company with the skills you lack.
The norming company should not be thought of as a company which has leveled out. This company works like clockwork. However, the next phase of company is performing, which if not managed right could cause the company to become a non-performing or even dying company. When a company is performing like clockwork, you would think you would need a level and steady leadership style. The opposite is actually true. You actually need an innovative, risk taking leader to steer the ship. The performing stage company is one that is in high growth, and it will need a charismatic, inspiring leader.
Here is a Link to the full Article